Daily Deal Market Declines in July
- Daily Deal Market Declines in July
- Yipit Speaking Tour: Daily Deal Summit West, SXSW and More
- New Filing Reveals Groupon’s Oldest Markets Got Even Worse
Today’s Yipit Data Report revealed substantial shifts in the Daily Deal space occurring over the past month:
Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%.
Groupon’s market share increased from 47% to 49% while LivingSocial’s market share declined from 23% to 21%. This reversed a trend of LivingSocial gaining market share on Groupon over the past several months.
Groupon Getaways is already almost twice as big as LivingSocial Escapes. Groupon Getaways generated $5.7 million of revenue in July. The few months old LivingSocial Escapes generated $6.9 milion of revenue, however Groupon’s travel product only launched in mid-July.
Travel daily deals now account for nearly 15% of the Daily Deal’s industry revenue.
TechCrunch just covered today’s launch of the July Report.
For the full analysis, check out Yipit’s Daily Deal Industry Data.
Read more posts on Yipit Blog »